Impact of Digital Payments on Consumer Behavior
NAME: - Rohit Pandurang Chaugule
INSTITUTE NAME: - CHANGU KANA THAKUR ARTS,COMMERCE,SCIENCE COLLEGE ,New panvel(AUTONOMOUS).
CLASS: - MCOM-I
RESEARCH ADVISOR: - Dr. Kirti varma
Abstract :
This study examines the impact of digital payments on consumer behavior with emphasis on platforms such as UPI, Paytm, and Google Pay. Using primary data collected through a structured questionnaire administered to 100 respondents alongside secondary data from published industry reports and academic literature, the research analyses adoption patterns, motivations, and perceived challenges associated with digital payments. The results indicate a strong preference for UPI-based solutions driven by convenience, speed, and promotional incentives. The study highlights policy implications, the need for stronger cybersecurity measures, and directions for future research.
