A STUDY ON IMPACT OF DIGITAL BANKING ON CUSTOMER SATISFACTION IN INDIA
AUTHOR NAME :- ANJLAI VINOD SHARMA
GUIDE NAME :-DR.KIRTI VARMA
Abstract :
The financial landscape has undergone a transformative shift with the advent of digital banking, a phenomenon that has redefined customer experiences and expectations. Digital banking, encompassing a suite of online and mobile banking services, has become integral to modern banking practices, enabling customers to perform transactions conveniently from anywhere, at any time. This paradigm shift has been propelled by technological advancements, the widespread adoption of smartphones, and the increasing demand for quick, efficient, and seamless financial services. Customer satisfaction stands at the heart of this transformation, as banks strive to maintain a competitive edge in the digital era. The success of digital banking hinges on several critical factors, including ease of use, accessibility, security, and the responsiveness of services. Customers increasingly value the ability to perform tasks such as fund transfers, bill payments, and account management with minimal effort. However, the digital banking experience is not without its challenges—issues such as data security concerns, occasional technical disruptions, and a lack of personalized service remain significant
