ENTREPRENEURIAL CHALLENGES AND OPPORTUNITIES IN STARTUPS CONCERNING MUMBAI, MAHARASHTRA

Hiteshu Bohra

Under Guidance of

Dr. Mrs. Sunita Vijesh Yadav

Ph.D ,MPHIL ,M.COM ,M.A ,M.B.A ,B.ED

Thakur College Of Engineering And Technology

Abstract : India has quickly emerged as the third largest startup ecosystem universally, driven by increasing digital penetration and supportive policies like the Atal Innovation Mission. However this dynamic growth has some systemic challenges and regional differences. This research paper undertakes a critical analysis to systematically overcome the problems faced by founders and try to identify the most promising growth areas for sustainable enterprise. Using the mixed method approach the study uses primary data collected through structured surveys of key stakeholders including early stage professionals, startup founders and interested students. Along with that using secondary data from institutional reports by RBI and NASCOOM. The findings revealed that culture of entrepreneurship is booming and 68% of respondents stated that getting early stage funding is the most significant barrier which can be more problematic by complex documentation and investors bias towards established metros. 74% stated that is there is lack of structured mentorship and incubation to help navigate regulatory environments. It even highlights the untapped potential of geographical decentralization specifically in tier 2 cities within the Agritech and logistics sectors.

Keywords: Startup Ecosystem, Entrepreneurial challenges, Venture Capital, Innovation Policy.