Comparative analysis of Ola and Uber
CA DHVANI SHAH - ASSISTANT PROFESSOR OF LALA LAJPATRAI COLLEGE OF COMMERCE AND ECONOMICS.
MR JAINISH GOTECHA - ASSISTANT PROFESSOR OF PRAHLADRAI DALMIA LIONS COLLEGE OF COMMERCE AND ECONOMICS.
MR PRATHIK SHETTY - VISITING FACULTY OF BSS FOUNDATION
Abstract :The research examines and analyzes people's perceptions regarding the demand for cabs in India, such as Ola and Uber. The primary data was used to analyze the data through a questionnaire. A sample of 100 customers availing this cab service was taken. It was conducted among those individuals who have used private cab services in Mumbai, India. The analysis was done to find out why and when they use these cab services. Why do they prefer this service? What are the factors they take into consideration when booking a cab service like Ola or Uber in Mumbai, India? Private cab companies have undergone an evolution in the taxi industry and the transportation industry of the country. During the earlier years, people used to prefer their vehicles or public transport like an auto rickshaw, a bus, a public taxi, etc. After the entry of these private cab companies, there is a drastic change in the mindset of the consumer to avail of their private transport because they have better facilities to provide.
Keywords: Cab service, taxi industry, transportation, Ola, Uber
